How to Create an Engaging Facebook Business Page
After creating a website for your business, consider starting a Facebook Business Page to grow your online presence. For starters, you’ll find many potential members of your target audience there: With nearly 2.93 billion monthly active users in 2022, Facebook, whose parent company is now called Meta, is the most used social networking platform in the world. Facebook also offers social media marketing tools to create and distribute valuable content that forms strong online relationships with your existing customers.
In this article, we’ll show you the ropes of setting up a Facebook Business Page to attract an online following. We’ll also give you tips on what to do after you get an uptick of “Likes” to keep followers engaged.
Threadless will then take the next step and integrate their store with their Facebook page so customers can flip back and forth when they see something they like (without leaving Facebook).
6. L.L. Bean
Answering messages quickly is one of the best ways to create a personal connection with your customers, and that can make all the difference in the world when it comes time for them to pay.
Why start advertising on Facebook?
With so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive to new and experienced business owners boils down to three things:
1. Driving traffic from an active and engaged user base
Facebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks.
In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.
2. Targeting customers based on demographics, interests, and behaviors
All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.
3. Generating brand awareness
When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.